Biden administration targets ‘white, conservative communities’ to get vaccine through NASCAR and Country Music Television PSAs

The Biden administration said it will target “white conservative communities” to get the coronavirus vaccine through public service announcements during NASCAR events and on “country music TV.”

“Often, people think of that as just the black and brown communities, and that is not,” Psaki said of communities that have been affected by the coronavirus. “As you’ve noted, that is also conservative communities, white evangelicals. It’s a range of communities around the country.”

“We’ve run PSAs on the Deadliest Catch. We’re engaged with NASCAR and Country Music TV,” Psaki added. “We’re looking for a range of creative ways to get directly connected to white, conservative communities. We won’t always be the best messengers, but we’re still trying to meet people where they are but also empower local organizations.”

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President Joe Biden recently announced a $10 billion investment by the Department of Health and Human Services to expand vaccine access, with $3 billion going to strengthening vaccine confidence.

Psaki’s comments were met with pushback from some conservatives, who characterized it as stereotyping.

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