The Republican digital fundraising platform WinRed is dropping the fee it charges groups and candidates for its services as the GOP gears up to challenge the Democrats for control of Congress in 2022.
WinRed announced Thursday its new fee structure would save Republican candidates and political groups money on every dollar raised, ostensibly leaving more money to spend against the Democrats in midterm elections next year. Additionally, WinRed claims its cost adjustments are going to put the Democrats, long the leaders in digital fundraising, at a competitive disadvantage — because the GOP conduit now charges slightly less per dollar raised than does ActBlue, its online liberal counterpart.
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