Executives at Disney have been forced to oppose a controversial Florida education legislation, brand consultants say, a strategic gamble the company embraced only after trying to stay above the fray.
Disney was thrust into the national spotlight after a cadre of activist employees and a left-leaning subset of the public urged it to oppose the Florida legislation, which is called the Parental Rights in Education bill but has been branded the “Don’t Say Gay” bill by detractors.
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