Former
White House
press secretary
Jen Psaki
criticized the Republican Party’s attempt to rebrand itself away from its “pro-life” label, arguing that it is hard to rebrand something “that customers hate.”
Psaki’s comments come amid reports that Republican strategists are
searching for a new term to associate the party with
regarding abortion as the party has dealt with underwhelming election results after
Roe v. Wade
was overturned. A term that is reportedly being considered by the strategists is “pro-baby,” though Psaki argued that a simple rebranding will not help the party.
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“I hate to break it to you, but if you call broccoli ‘candy,’ it’s still just broccoli,” Psaki said on her MSNBC show. “If you tie a really nice bow around a lump of coal, it is still coal under there. The branding isn’t the problem here. The policy is the problem, and no matter what they call it, the truth is, the Republican platform has long been ‘pro-life.'”
“I hate to break it to you, but if you call broccoli ‘candy,’ it’s still just broccoli.”@jrpsaki on new reporting about Republicans seeking a rebrand of the term “pro-life.” pic.twitter.com/sRfCDlefjZ
— Inside with Jen Psaki (@InsideWithPsaki) September 10, 2023
Psaki also criticized Republican lawmakers for their opposition to
food stamps
and parental leave programs because taking such stances could be considered counter to the “pro-baby” term the party is seeking to get behind.
“It is hard to roll out an effective rebrand for a product that customers hate,” Psaki said.
The
Supreme Court
ruled to overturn Roe v. Wade in June 2022. Since then, the Republican Party has struggled in elections against its Democratic opponents. A poll released ahead of the 2022 midterm elections found that
half of voters were more motivated to vote
in the election because of the Supreme Court’s ruling.
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President Joe Biden’s reelection campaign recently
announced a digital ad buy
tying former President
Donald Trump
to the Republican Party’s push for a national abortion ban. The ads also highlighted Biden’s support for reinstating Roe v. Wade.
On Friday, Trump praised the Supreme Court justices who voted to overturn Roe v. Wade, though he claimed that
the decision would “probably cost” the Republican Party
in the future. The former president’s comments come as he is running for president again in 2024, setting the stage for a rematch between him and Biden.
