Fast food chain McDonald’s is aiming to focus on making its menu items affordable for its customers in 2024 in response to complaints online over increased menu prices.

The chain’s announcement was made by McDonald’s CEO Chris Kempczinski during an earnings call on Monday, who wanted the company to bring its attention back to “affordability.” It comes as some on social media platforms such as TikTok have complained that the chain’s iconic Big Mac meal is costing them up to $18, roughly double from what it once was a few years ago.