President Joe Biden‘s campaign and administration have taken contrasting and strained approaches to the ubiquitous social media platform TikTok, using it to reach out to young voters while also weighing a ban on the app.
The Biden campaign released its first ad on TikTok after the Super Bowl on Sunday, a sudden change in its approach to the platform. While the White House has been scrutinizing the Chinese-owned app over national security concerns, the Biden campaign and Democratic leaders have also tried to use the app to win over voters. The result has been a two-faced approach to the controversial app, which has been the target of scrutiny from Congress and regulators for several years over its connections to China and allegations of surveillance.
