White House pushes 'shrinkflation' messaging to assign blame to corporations

President Joe Biden has used the term “shrinkflation” in recent days to place some of the culpability for higher prices on businesses and counter Republican criticism of his economic management.

Shrinkflation, a portmanteau of “shrink” and “inflation,” was featured in a recent video ad that Biden’s team released. Biden railed against the practice, which is when companies try to save money without antagonizing customers by reducing the size or quantity of goods without raising the price.