Crime and neighborhood watch app Citizen put a bounty on an innocent man, unfairly using his name and image in a failed attempt to catch a suspected arsonist as it tried to grow its vigilante business at the cost of individual privacy.

The incident highlights how some technology companies, including Citizen, attempt to take justice into their own hands and create an unhealthy environment of fear and anxiety in order to lure users in and then offer them services to ‘protect’ themselves, Motherboard reported.