<mediadc-video-embed data-state="{"cms.site.owner":{"_ref":"00000161-3486-d333-a9e9-76c6fbf30000","_type":"00000161-3461-dd66-ab67-fd6b93390000"},"cms.content.publishDate":1669486549769,"cms.content.publishUser":{"_ref":"0000017e-bbf9-dcae-a3fe-fffdd45b0000","_type":"00000161-3461-dd66-ab67-fd6b933a0007"},"cms.content.updateDate":1669486549769,"cms.content.updateUser":{"_ref":"0000017e-bbf9-dcae-a3fe-fffdd45b0000","_type":"00000161-3461-dd66-ab67-fd6b933a0007"},"rawHtml":"
var _bp = _bp||[]; _bp.push({ "div": "Brid_69241324", "obj": {"id":"27789","width":"16","height":"9","video":"1192281"} }); ","_id":"00000184-b525-d791-abd4-bf7dea5f0000","_type":"2f5a8339-a89a-3738-9cd2-3ddf0c8da574"}”>Video EmbedShoppers nationwide spent a total of $9.12 billion on Black Friday in online sales, an increase of 2.3% from last year.
The resulting sales were more than Adobe Analytics’s $8.9 billion estimate, with the largest increases seen in sales of toys at 285%, electronics at 221%, and exercise equipment at $218%. Over 48% of these purchases were made via mobile phones, which demonstrated a 44% increase from last year, according to Adobe Analytics.
CHRISTMAS TREES ARE EXPECTED TO RUN OUT DUE TO SUPPLY SHORTAGES
Another estimate from the National Retail Federation also projected sales would continue to grow this year, not adjusted for inflation, but accurately estimated the growth would be less than the 13.5% growth from last year.
Online payment and shopping concepts. Internet Sales Tax. Small business
Top products purchased on the shopping holiday included the Xbox Series X, toys for a children’s cartoon character called “Bluey,” Call of Duty: Modern Warfare II, drones, and MacBook computers. Most shoppers bought an average of two to three items per purchase.
Shoppers opted to use the “buy now, pay later” payment option 78% more often than the week before Black Friday, increasing the service’s revenue by 81%. This comes a year after a historic holiday season for “buy now, pay later” services. Salesforce found the use of the service shot up 29% year over year during November’s Cyber Week. PayPal’s service similarly saw a 400% increase on Black Friday compared to the same day in 2020.
CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER
Stores such as Walmart, Target, and Amazon included in-store sales beginning in October, with an extra “Prime Day” from Amazon. However, Target reported that sales were down in October despite its discounts, according to Yahoo.
Adobe Analytics predicted that there would be increased spending come Cyber Monday, estimating $11.2 billion in online revenue.
