<mediadc-video-embed data-state="{"cms.site.owner":{"_ref":"00000161-3486-d333-a9e9-76c6fbf30000","_type":"00000161-3461-dd66-ab67-fd6b93390000"},"cms.content.publishDate":1667594344016,"cms.content.publishUser":{"_ref":"0000017c-2d8e-d3f3-a7fc-7ffef6720000","_type":"00000161-3461-dd66-ab67-fd6b933a0007"},"cms.content.updateDate":1667594344016,"cms.content.updateUser":{"_ref":"0000017c-2d8e-d3f3-a7fc-7ffef6720000","_type":"00000161-3461-dd66-ab67-fd6b933a0007"},"rawHtml":"
var _bp = _bp||[]; _bp.push({ "div": "Brid_67594339", "obj": {"id":"27789","width":"16","height":"9","video":"1176110"} }); ","_id":"00000184-445e-d791-abd4-5e5f528f0000","_type":"2f5a8339-a89a-3738-9cd2-3ddf0c8da574"}”>Video EmbedSeveral civil rights groups have called for corporations to withdraw their advertising from Twitter over Elon Musk’s approach to content moderation and misinformation.
The NAACP, the Anti-Defamation League, and other groups have called for advertisers to consider pausing their advertising on the platform over fears that election misinformation will increase on the platform as Musk implements changes to standards and lays off employees. While the civil rights groups met with Musk on Wednesday to discuss their concerns, the organizations are encouraging companies to pause their campaigns until they are confident that Twitter will uphold the content moderation standards they favor.
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“Twitter must earn its advertisers by creating a platform that safeguards our democracy and rids itself of any content or account that spews hate and disinformation. Any account promoting hate, election denialism, and any other form of mis- or -disinformation cannot be allowed to return to Twitter,” said NAACP CEO and President Derrick Jackson in a statement. “As we did in 2020 for Facebook, the NAACP will meet with advertisers privately to discuss their ongoing relationship with Twitter.”
A coalition of 60 civil rights and civil society groups launched the #StopToxicTwitter coalition this week. It urged corporations to pause advertising until Musk determines his approach to free speech as he pursues the development of a content moderation council. The coalitions argue that this lack of moderation would mean corporations’ ads could be attached to objectionable content without their input. They also argue that Musk’s layoffs on Friday contributed to the problem of misinformation.
“Musk’s layoffs betray the promise he made to Free Press, Color Of Change, the NAACP, and ADL earlier this week; retaining and enforcing election-integrity measures requires an investment in the human expert staff, fact-checkers, and moderators, who are being shown the door today,” said Jessica Gonzalez, co-CEO of the speech-oriented organization Free Press.
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Earlier this week, the coalition urged Twitter’s top 20 advertisers to suspend all advertising if he decides to cut back on the company’s content moderation.
Several companies, including Audi, Pfizer, and General Mills, have paused their advertising campaigns. Musk immediately retaliated, claiming that these “activist groups” were causing a “massive drop in revenue” and that their conduct was “trying to destroy free speech in America.”
