Rep. Ruben Gallego’s (D-AZ) campaign released the first television ad of his Senate run, starting a new phase of the race in the wake of Sen. Kyrsten Sinema’s (I-AZ) recent announcement that she will not be running for a second term. 

As recent polling analysis found, Gallego has low name recognition in the state. The Democratic congressman released the ad in an effort to introduce himself to Arizona voters. In the one-minute spot, named “Lucky Lima,” Gallego reflects on his military service as a U.S. Marine in a unit that saw more casualties than any other during the Iraq War.