Unilever is ditching the rocky road of selling ice cream and spinning off its ice cream brands, including Ben & Jerry’s and Magnum.
The British consumer goods company explained that this decision to leave the ice cream business is part of Unilever’s Growth Action Plan announced last year, which aims to have the company focus on fewer businesses to provide more quality products. As such, the ice cream businesses affected by this decision will include Ben & Jerry’s, Magnum, Cornetto, and Wall’s.
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