RFK Jr. reboots JFK’s Latino outreach program as Biden and Trump both court voting bloc

Published March 21, 2024 5:13pm ET



Robert F. Kennedy Jr. is relaunching a Latino outreach program pioneered by his uncle, former President John F. Kennedy, potentially throwing a wrench in President Joe Biden‘s efforts to shore up his winning 2020 coalition.

According to Axios, Kennedy plans to relaunch the “Viva Kennedy” program, an initiative his father, former Sen. Robert F. Kennedy, launched to help his uncle’s 1960 presidential campaign. John Kennedy would go on to earn 90% of the Latino vote in that election.

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