Great American Family partners with Museum of the Bible for Easter programming

Great American Family will have a multitude of films and specials set to release in time for the Easter holiday, including a televised play and a special from the Museum of the Bible.

Bill Abbott, the CEO and president of Great American Family, explained that the media company is “very focused” on Easter, with its cable channel and streaming platform, Great American Pure Flix, providing a number of options for the Christian holiday. The network has made a name for itself in recent years, positioning itself as a conservative alternative to other movie channels such as Hallmark and Lifetime.