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Apple’s softer side emerges under CEO Cook

By Peter Svensson
Published December 7, 2012 4:45pm ET
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Apple’s softer side emerges under CEO Cook
FILE - In this Wednesday, Sept. 12, 2012, file photo, Apple CEO Tim Cook speaks following an introduction of the new iPhone 5 in San Francisco. Apple is emerging as a gentler, cuddlier corporate citizen in the year after the death of CEO and co-founder Steve Jobs. CEO Tim Cook's announcement that the company is moving a Mac production line to the U.S. is just the latest step in a charm offensive designed to soften Apple's image. (AP Photo/Eric Risberg) | Eric Risberg

NEW YORK (AP) — “Those jobs aren’t coming back.”

That’s what Steve Jobs reportedly told President Obama when asked at a dinner in early 2011 whether Apple would consider moving some of its manufacturing from China to the United States.

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