President Joe Biden‘s allies have launched a new Super PAC aimed at improving his standing among the younger voting demographic.

The new group, Won’t PAC Down, hired Gen Z and millennial writers, directors, and producers to craft content engineered to win over voters under 30, Politico reported. The PAC also includes some Biden alums, including John Della Volpe, who worked in Biden’s 2020 campaign polling team.

Though only revealed now, the PAC has been meeting for the past half year. The group expects to raise and spend $20 to $25 million.