Tractor company John Deere has revealed it will no longer be participating in events or festivals related to “cultural awareness” after receiving social media backlash over winning a pro-LGBT award.

The company was recently honored at the Out & Equal Workplace Summit for its focus on diversity and inclusion after it reportedly funded an LGBT pride event for children and asked employees to list their pronouns on all communications. In the wake of this criticism, the company has said it is “always listening to feedback” from its customers and looking at its policies to prioritize ones “that more closely align our business strategy.”