New merchandise indicates the Harris campaign is continuing its attempt to reboot Vice President Kamala Harris’s 2020 online campaign — an approach that previously failed her but may work better this time around.

Harris waged a largely online campaign in 2020, earning significant initial fanfare that quickly fizzled out. She dropped out before the Iowa primary with dismal poll numbers. Now, the campaign is seemingly retrying this approach, signified by its reliance on memes and online-oriented merchandise and references.