Trump campaign unveils outreach strategy targeting swing-state voters who don't regularly vote

The Trump campaign is deploying a new strategy to reach out to “hard-to-reach, low-propensity voters” who have indicated they could be interested in supporting the Republican nominee in the general election.

According to campaign training materials, Trump’s staff is working to court voters who have shown interest in their candidate by attending a rally but haven’t been reliable in showing up at the polls in the past. They are putting an emphasis on contacting voters who are less likely to participate in the election and are more disconnected from politics.