Eighteen-year-old Barron Trump was the catalyst for his father’s campaign, blanketing the podcast airwaves in a push to win over young men and storm back to the White House.

The former president’s youngest son is clued into all the hottest podcasts for Gen Z men, including This Past Weekend with Theo Von. When a staffer came to President-elect Donald Trump during the campaign to talk about making a podcast appearance, he asked if the plan had been run by Barron, Time reported. The strategy ultimately resulted in the former president making more than a dozen podcast appearances en route to his Tuesday victory.