McDonald’s spends $100 million luring customers back after E. coli outbreak

McDonald’s is spending $100 million on marketing to bring customers back to its restaurants after a recent E. coli outbreak, which sickened over 100 people and damaged the franchise’s sales across the country.

A McDonald’s sign stands along South Broadway near a McDonald’s drive-thru Wednesday, Oct. 23, 2024, in Littleton, Colorado. (AP Photo/David Zalubowski)

The company is putting $35 million directly toward marketing and another $65 million to lift up stores that lost business due to the outbreak. Value deals such as the 10-piece McNuggets for $1, as well as the $5 meal, have been widely advertised to bring customers back.