New York City Mayor Eric Adams announced a digital billboard campaign in Florida against the recently signed Parental Rights in Education Act, advertising the city as a haven for LGBTQ+ citizens.
According to a press release, “The campaign is a reaffirmation of Mayor Adams’ commitment and unconditional support for the LGBTQ+ community.”
“I am the mayor of New York City, but I have a message for Florida’s LGBTQ+ community: Come to a city where you can say and be whoever you want,” Adams said. “Florida’s ‘Don’t Say Gay’ bill is the latest shameful, extremist culture war targeting the LGBTQ+ community. Today, we say to the families living in fear of this state-sponsored discrimination that you will always have a home in New York City.”
The press release accurately explains the legislation, noting it “bans instruction on sexual orientation and gender identity from kindergarten through third grade.” However, the mayor’s office deemed it “a targeted attack on the LGBTQ+ population.”
In a video of the announcement, Adams said, “We like to show our color, and that’s the rainbow that’s representative of this community.”
NYC Mayor Adams says he is putting up billboards in Florida to try and convince gay residents to move to New York City in response to the Parental Rights in Education law that makes it illegal to teach sexual orientation to K-3rd graders.
pic.twitter.com/QVuK0IyCma— American Principles ?? (@approject) April 4, 2022
The Washington Examiner did not receive responses to requests for comment from Adams’s office and Florida Gov. Ron DeSantis’s office.
Five different designs will be featured on each of the digital billboards placed in cities across Florida. One design, tweeted out by the mayor’s office, features the word “gay” written multiple times in various colors with “Come to the city where you can say whatever you want” written in the middle.
TRUMP ADMITS PREFERENCE FOR ELEGANT PRESS RELEASES OVER TWEETS
“BREAKING: @NYCMayor announces a new digital billboard campaign in five Florida markets denouncing the hateful #DontSayGay law and inviting Floridians to move to New York,” wrote Adams’s office.
BREAKING: @NYCMayor announces a new digital billboard campaign in five Florida markets denouncing the hateful #DontSayGay law and inviting Floridians to move to New York. https://t.co/kPB7J7vJoU pic.twitter.com/1Dqbxmzqjo
— NYC Mayor’s Office (@NYCMayorsOffice) April 4, 2022
Other designs feature slogans such as “People say a lot of ridiculous things in New York. ‘Don’t say gay’ isn’t one of them,” “When other states show their true colors, we show ours,” “Loud, proud, still allowed,” and “New York City is still alive. And so is free speech.”
According to the release, the billboards in Fort Lauderdale, Jacksonville, Orlando, Tampa, and West Palm Beach will deliver “an estimated 5 million impressions.”
Designs for the campaign were “donated by WPP Companies, VMLY&R, GroupM, BCW, H+K Strategies, and Kinetic” and the “donated ad space was secured by Kinetic.”
CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER
The campaign will run for eight weeks, from April 4 through May 29.
