Baltimore-based marketing and PR firm Warschawski is putting it all out there.
On Tuesday, the company launched BrandMaPR, the proprietary approach they use for clients.
Warschawski decided to launch their technique to the public when he saw an increase in companies that he lovingly refers to as “burn victims.” “We were seeing too many companies come to us who has spent time, money and energy and were left asking ?What do we pay for?,? ” he said. “They came to us confused and often doubted the power of marketing and communications.”
BrandMaPR (brand-map-er) has been Warschawski?s technique from the beginning, but only recently has the company formalized it and decided to make it public. The approach, which includes branding, marketing and public relations, enables companies to create a differentiated and continually resonant brand position in the marketplace.
“Warschawski has always practiced and believed in brand-centric and business goal-oriented PR and marketing,” senior vice president of Warschawski Amy Christopher said. “We felt the time was right to formalize our approach and share the BrandMaPR model publicly with our clients and our peers.”
“Too many agencies are not furthering their client?s brand and not helping them achieve their business goals,” Warschawski said.
“They are good at splash campaigns, but aren?t helping the client move the brand forward from a business perspective.” He went on to explain that BrandMaPR works with clients to first clarify a brand, then to create brand-centric marketing programs with built-in public relations components.
Warschawski says he is hopeful that other companies see and use BrandMaPR as an example of a great brand-centric andgoal-oriented approach.
“We thought we were at a point where it was time for others to look at a model like this. As an agency, we hope for the betterment of the entire industry,” he said.
Contact the agency
» Warschawski
» Location: 1501 Sulgrave Ave., Suite 350, Baltimore
» Phone: 410-367-2700
» Web site: www.warschawski.com
