Mazda’s MX-5 the car ‘zoom-zoom’ was made for

Published November 26, 2009 5:00am ET



You are likely tired of reviews that note that you have to drive a car to truly appreciate it.

Let me instead say that when Mazda adopted the “zoom-zoom” marketing terminology as a way to succinctly describe the joy of its cars, it clearly had the Mazda MX-5 in mind.

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