Word Inflation

Published



Driving past an office building under construction in Reston, Virginia, where I live, I noticed posters on the building that said: “Iconic Offices.” While reading a newspaper online, a pop-up ad came up that said, “Make Your Escape Iconic!” It was promoting a hotel in Miami Beach. I was puzzled. Doesn’t iconic mean something venerable that is admired for being distinctive in some way? How can offices that are still being built, or a vacation in Miami Beach, be called iconic?

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