Under Armour, a leading developer, marketer and distributor of branded performance products, recently announced a five-year agreement with Texas Tech University to be the official outfitter of the university?s Division 1-A football team.
The Texas Tech Red Raiders will be outfitted in Under Armour?s performance apparel and footwear, designed to wick moisture away from the skin to keep athletes drier, lighter and more comfortable.
The agreement, slated to take effect in June, is the latest in a series of moves by the company to further establishthe brand?s on-field presence. The company now holds “official outfitter” partnerships in the Atlantic Coast Conference, the Southeastern Conference and the Big 12. The company also has outfitted the ACC?s University of Maryland football program since 2004 and forged a partnership with SEC powerhouse Auburn University in December 2005.
Baltimore-based Under Armour?s products are sold in the United States, Canada, Japan and the United Kingdom.
