Goldman sees more growth for Netflix

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NEW YORK (AP) — The growing number of devices on which Netflix Inc. subscribers can watch movies and TV shows is making the service more valuable, a Goldman Sachs analyst said. He said the company could increase its profit by raising prices.

Analysts have traditionally connected the limits of Netflix’s U.S. subscriber base to the number of households with broadband Internet connections, said analyst Heath Terry. But given that subscribers can connect to Netflix through devices such as tablet computers, smartphones, game consoles like the Xbox and Internet-enabled televisions, as well as PCs, the number of potential customers — and profits — is larger than thought, Terry said.

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