The National Rifle Association (NRA) dropped its most expensive ad to date on Tuesday, one that hopes to appeal to women by demonizing Hillary Clinton for her alleged plans to strip gun owners of their Second Amendment rights.
The $5 million ad is the pro-gun organization’s fourth buy of the 2016 election cycle. “Nightstand” tells the story of a woman who is woken during the night by the sound of a home intruder. The woman jumps out of bed, grabs the cordless phone and calls 911.
As she attempts to open her safe and remove her firearm, the narrator informs those watching that if the Democratic nominee is elected, the woman could be left standing with only a phone, unable to defend herself in an emergency.
“She’ll call 911 — average response time 11 minutes. Too late, she keeps a firearm in this safe for protection, but Hillary Clinton could take away her right to self-defense and with Supreme Court justices, Hillary can. Don’t let Hillary leave you protected with nothing but a phone,” the narrator states.
The ad will air in battleground states Pennsylvania, North Carolina, Nevada, Ohio and Virginia, where NRA Chairman Chris W. Cox said it is critical for citizens to vote for what is in their best interests, including the right to defend themselves.
“The stakes in this election could not be higher. The average American people cannot afford to elect a president who doesn’t support their Second Amendment freedoms,” Cox said in a statement.
“Hillary Clinton is an elitist, out-of-touch hypocrite who believes in one set of rules for her, and a different set of rules for the rest of us. This ad underscores that fact. Law-abiding Americans should not have a president who would leave them defenseless.”
Clinton has chided the Supreme Court in the past, calling its decision in District of Columbia v. Heller, when the court ruled citizens can keep a firearm at home for self-defense, “wrong.” The NRA proposed Clinton would nominate justices to the court who would dismantle the Second Amendment.
