It?s not tough to be resilient.
That?s the message Resilient Corporation, a firm that provides business intelligence solutions for companies facing government imposed standards, wants to send.
“Considering that 88 percent of America?s critical infrastructures are owned or operated by corporations, the obvious overdependency on the classic protection model is not effective in an economy where shareholder value consistently outweighs national security,” Resilient Corporation Chief Executive Officer Mark Gembicki said. “Every CEO should ask, ?Am I a resilient corporation?? ”
Areas of resilience include operational risk, disaster management, legal and regulatory and corporate strategy, among others.
Resilient Corporation chose the Annapolis-based Cyphers Agency to create its new ad campaign.
“The idea is that [Resilient] helps an organization quantify its own capability to maintain functions and structure in the face of internal and external change, and to respond positively when it can and degrade gracefully when it must,” Cyphers Director of Public Relations Christine Stutz said.
Getting a good grip on the concept of the campaign was difficult, Cyphers Vice President and Creative Director Darren Easton said.
“The best way to sum it all up was to make people relate to the everyday unplanned event, to what could happen to a company all of a sudden,” he said. “The first drop in the campaign was trying to come up with some type of imagery that would represent this type of situation that you may be faced with.”
Cyphers came up with a banana peel to signify an unplanned event.
“Resilient is the only company who can benchmark and score resiliency,” Easton said. “So in the ad, we say, ?You can think you are resilient, you can hope you are resilient, but if you want to know for sure,? then we reference the reader to the client.”
Contact the Agency
The Cyphers Agency Inc.
131 Gibraltar Ave., Annapolis
410-280-5451
www.thecyphersagency.com
