While Donald Trump seeks to perfect his new pitch to Hispanic voters, two outside groups supporting Hillary Clinton are planning to release Spanish-language ads that will urge Hispanics to vote against him in a state that is crucial to a Republican victory in November.
Priorities USA and People For the American Way will begin running radio ads in Nevada on Sept. 27, months after their first Spanish-language television ads went up in Virginia and the Silver State.
“Latino voters will be crucial to ensuring a man as divisive and dangerous as Donald Trump never becomes president of the United States and Priorities is committed to speaking out, reaching out, and turning out the vote,” Guy Cecil, a senior strategist at Priorities USA, said in a press release on Wednesday.
The ads will run through the November election and remind minority voters that the Republican presidential nominee “has based his entire campaign on bashing immigrants and Latinos,” the groups said, noting that “Latino voters in particular can stop [Trump] by voting against him.”
PFAW will continue to target Hispanics in swing states like Nevada, Colorado, Arizona, Florida and Ohio through bilingual ads on digital platforms and through the group’s Latinos Vote! program.
“These ads are one of many ways that we’ll encourage Latino voters to hold Donald Trump accountable for his bigoted campaign by voting against him this November,” Lizet Ocampo, the vice president of campaigns at PFAW, said in a statement.
Priorities USA, among other pro-Clinton groups, have spent nearly $50 million on paid advertising so far this election cycle, according to data published on Tuesday by the Los Angeles Times. Meanwhile, allies of Trump have spent about $15 million.
