“I‘m so scared of this anti-Wall Street effort. I’m frightened to death,” political consultant Frank Luntz told a gathering of the Republican Governors Association in Florida last month. “They’re having an impact on what the American people think of capitalism.”

Luntz’s suggested first rule for Republicans when defending capitalism? Don’t talk about capitalism. “I’m trying to get that word removed and we’re replacing it with either ‘economic freedom’ or ‘free market.’ The public still prefers capitalism to socialism, but they think capitalism is immoral.”

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