An advertising data firm estimates that 37.8% of the advertising revenue for Tucker Carlson’s Fox News show comes from the company MyPillow.
Tucker Carlson Tonight is now the highest-rated show in cable news, averaging 4.3 million nightly viewers. Despite that, a plethora of companies have decided against advertising on Carlson’s show due to public pressure over several controversial comments made by the host.
MyPillow, which is owned by ardent Trump supporter Mike Lindell, has decided to take the opposite approach, investing heavily in commercial buys on the show.
CNN’s Brian Stelter reported Monday that according to iSpot.tv, a firm that collects data on television advertising, MyPillow is advertising on Carlson’s show “nearly 10 times more than the next-largest brand by spend.” MyPillow also makes up about 15% of the advertising revenue for Sean Hannity’s show, according to the same report.
“MyPillow is literally propping up Tucker’s show,” Stelter said.
