New York Mayor Zohran Mamdani is gathering an “influencer army” to build popular support for his plans to tax the rich, according to a new report.

The New York Post reported this week that Mamdani’s closest City Hall advisers, known as the bullpen, are coordinating with roughly 200 influencers through Democratic Socialists of America Signal groups and looking to coordinate a public relations campaign stirring up anger against top New York CEOs. To help garner support with a new taxation effort targeting the rich, the group is looking to target the leaders at the Partnership for New York City, the city and state’s top business advocacy group.