American Airlines’s plan for its unopened wine product as the coronavirus pandemic limits the sale of alcohol aboard flights is staving off a case of sour grapes.
After alcohol sales were suspended during flights to prevent the transmission of COVID-19, the air travel corporation was left with thousands of bottles in unused product. It was then that the Texas-based company came up with a solution in launching “Flagship Cellars,” a service that will deliver unopened wine bottles to customers’ homes.
“Flagship Cellars is a wine passport to the world with flexible wine subscriptions or build-your-own case options,” American Airlines said in a press release. “The curated collection features exclusive ultra-premium wines at a lower price and with AAdvantage mileage benefits.”
The corporation’s top executives said that the program would allow for customers to feel interconnected even as the pandemic prevents widespread travel.
“For wine lovers around the world, wine provides a deeper connection to the places they enjoy visiting,” said Chief Customer Officer Alison Taylor. “We created Flagship Cellars to provide more ways for customers to enjoy our Flagship wine even if they aren’t flying in one of our premium cabins.”
More than 97 million cases of COVID-19 have been reported worldwide, with more than 2 million deaths attributed to it, according to the Johns Hopkins University coronavirus tracker.
