The Hollywood Foreign Press Association, the organization responsible for handing out the Golden Globe awards, and the National Association for the Advancement of Colored People are teaming up to promote diversity and equity.
NBC announced in May it was pulling the plug on hosting the Golden Globes for 2022 over concerns that HFPA, an organization made up of around 87 foreign U.S.-based journalists, was not doing enough to promote diversity.
Reimagine Coalition, the partnership between the organizations, is described as a five-year partnership to diversify and provide more employment opportunities for minority actors and actresses in the entertainment business, USA TODAY reported. The partnership between the two organizations also seeks to provide more employment opportunities for minority journalists.
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The same day NBC announced it would no longer host the Golden Globes, Tom Cruise decided to return all three of his awards from the organization over concerns there was a lack of diversity. Among others, Scarlett Johansson and Mark Ruffalo announced they would boycott the HFPA, with entertainment companies such as Amazon, Netflix, and WarnerMedia coming out in opposition of the organization.
Johansson pointed out the HFPA’s board lacks inclusivity of people of color and holds too much influence that it cannot adequately handle, leading to issues of corruption and sexism.
Golden Globes Group partners with NAACP amid an ongoing racial controversy https://t.co/Ks2wGAojpL pic.twitter.com/qOZndSuE3x
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Philip Berk, the former HFPA president and member for 44 years, was removed in April after sharing an article describing the Black Lives Matter movement as a “racist hate movement.”
While the decisions from NBC, entertainment companies such as Amazon and Netflix, and several Hollywood stars dealt more with the lack of diversity and issues of corruption and sexism within the company, NBC had been recovering from the record-low ratings from the Golden Globes this past year. Compared to 2020 when 18.3 million people tuned in for the Golden Globes, 6.9 million paid attention to the award show in 2021.
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The Washington Examiner contacted the NAACP and the HFPA for a statement but did not receive a response.