RNC: Fundraising gold in Trump’s thumbs

By Paul Bedard

Published May 1, 2017 2:00pm ET

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RNC: Fundraising gold in Trump’s thumbs — It’s the little things that matter in campaign fundraising. And sometimes hugely. A Republican National Committee analysis of five months of fundraising during the 2016 presidential campaign found that positive images and words and cool colors did well, while photos of President Trump’s rival, Hillary Clinton, chased donors away. The “RNC Testing Booklet,” newly highlighted […]

It’s the little things that matter in campaign fundraising. And sometimes hugely.

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