Twitter creator Jack Dorsey appeared to subtweet competitor Facebook over its recent name change, seemingly referencing the company’s announcement with a series of jokes about the new “Meta” moniker.
Dorsey, who co-founded Twitter in 2006, poked fun at Facebook’s Thursday announcement that it would rebrand under its “Meta” parent company, tweeting a definition of “meta” as “referring to itself or to the conventions of its genre; self-referential,” and retweeting fast-food chain Wendy’s announcement that it was “changing [its] name to Meat.”
“BIG NEWS lol jk still Twitter,” Twitter’s main account tweeted.
FACEBOOK TO CHANGE CORPORATE NAME TO ‘META’
The Meta account joined in on the fun, responding to Wendy’s tweet by saying, “Nice to meat you.” The two companies then traded barbs, with Wendy’s poking fun at the Facebook moniker with, “Never meta face we couldn’t book!” Meta responded, “Shoulda let that one cook a bit longer.”
Facebook CEO and co-founder Mark Zuckerberg announced the change Thursday, saying that while the social media giant’s parent company will be rebranded, the Facebook apps will continue with their current names.
“When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world,” Zuckerberg said. “Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.”
Dorsey is known for teasing his competitors. Earlier this month, the Twitter co-founder jokingly asked how much it would be to purchase Facebook when a user tweeted that the domain was “for sale” after the website was down for hours.
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Facebook changed its Twitter username and handle to Meta on Thursday. A Facebook Twitter account still exists, but it has been moved to private.
Critics of the name change have accused the company of attempting to deflect attention from a series of real-world issues after an ex-employee leaked documents purportedly revealing privacy issues and mishandlings on the corporate end — despite the fact that Zuckerberg has been talking about investing and focusing on the metaverse for months.
