Required Reading: Deep Olympic-Related Thoughts

From the Wall Street Journal, “Now Phelps Chases Gold on Land” by Christopher Rhoads According to this story, Michael Phelps’ haul of eight gold medals may be worth nine figures. Given the physical torment and mental ennui involved with swimming great lengths, the kid has earned every penny he makes:

A new race is now on for Mr. Phelps: the rush to transform the swimmer’s Olympic feat into a marketing juggernaut, akin to Michael Jordan or Tiger Woods. But the window for marketing Olympians — even those with the rising stature of Mr. Phelps — can close fast. Many of the new legions of so-called Phelps Phans likely will not see his muscled torso in a pool again until 2012, an eternity for advertisers. As Mr. Carlisle, the agent, shuttled between meetings Saturday on the eve of Mr. Phelps’s historic eighth Olympic gold medal Sunday, proposals for business opportunities far and wide streamed into his BlackBerry. Some were appealing, others less so. A man in Omaha, Neb., offered to sculpt a statue of the chiseled swimmer. As strange as that sounded, a similar offer came from China. Several book and movie deals were suddenly on the table. A dog-food idea was pitched, given Mr. Phelps’s well-known love for his British bulldog, Herman… “Michael Phelps would be worth $40 or $50 million to Nike,” Mr. Bloom said. “He could literally allow them to launch a massive swimwear company, and I think you are going to see an incredible bidding war for him.” A Nike Inc. spokesman said, “We don’t discuss contracts and that extends to future or potential sports marketing relationships.”

Just prior to the Olympics, I had a piece in the magazine that documented some of the moral abominations associated with the grandiosely titled Olympic Movement. Because of space constraints, I didn’t have room to get into how stupid such non-sports like synchronized diving and curling are. (Regarding curling, I think the Summer Games should have shuffleboard as its equivalent. If I were running the US Olympic Committee, I would insist that the American Shuffleboard team be composed exclusively of retirees based in Delray Beach, Florida.) Anyway, in spite of my hostility towards the games, Phelps’ greatness was fun to watch. And yes, I watched. While we’re on the subject of the Olympics, is there any cosmic difference between winning an Olympic silver medal and an Olympic bronze medal? Let’s say you went to work for a company and the guy two cubicles over had won an Olympic bronze medal, That’s a great achievement; would you be any less impressed than if he had won the silver? I doubt it. One last Olympic related deep thought – has there ever been a more perversely entertaining expert commentator than Bela Karolyi? His presence almost makes the gymnastics events tolerable. I said almost.

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