House Democrat aims to crack down on ad targeting

Published



Rhode Island Rep. David Cicilline intends to introduce a bill next week that would outlaw microtargeting in online political advertisements.

Microtargeting is the practice of singling out groups of people based on personal information from their social media accounts. While some of the microtargeting traits are mundane, such as age and gender, other groups can be targeted based on their political interests, hobbies, and race.

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