The Democratic Congressional Campaign Committee is launching a multifaceted voter turnout and communications effort to defend the party’s embattled House majority, investing $30 million to mobilize nonwhite voters.
Polling suggests a red wave that could sweep Democrats from power in Congress is in the offing for the midterm elections. The DCCC is responding with the “Building our Base Project,” a program that aims to motivate nonwhite constituencies to vote for Democratic incumbents and challenger candidates via microtargeting and community organizing that is backed by sophisticated data-gathering and specialized messaging.
“Democrats know that defending our House majority will depend on our ability to build a diverse coalition of support and these early, meaningful investments will ensure that we are taking no community for granted and leaving no votes on the table,” Rep. Sean Patrick Maloney of New York, the DCCC chairman, said in a statement issued Wednesday.
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The Republicans have overtaken Democrats in generic ballot polling that reveals which party the voters would prefer be in charge on Capitol Hill. With House Democrats clinging to a thin, five-seat majority, this new data have led Republicans, and some political prognosticators, to predict a total wipeout for the party in power in November 2022. To counter the headwinds, the DCCC is redoubling efforts to win over and turn out nonwhite voters for Democratic candidates.
The committee described the $30 million it is spending on this new campaign as an “initial” investment and emphasized that it comes on the heels of its placement of 50 party operatives in battleground “regions” around the country in advance of the midterm elections.
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With the Building our Base Project, the DCCC is vowing to plow money into organizing, paid and earned media, research and polling, “voter protection and education,” the hiring of ethnically diverse political operatives, communications efforts to counter “disinformation,” directly interfacing with candidate campaigns, and partnering with allied Democratic groups.
