Going for gold: Olympic ad winners and losers

By Mae Anderson

Published February 20, 2014 11:52pm ET

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Going for gold: Olympic ad winners and losers — NEW YORK (AP) — The pressure to win during the 2014 Sochi Olympics is nearly as intense for marketers as it is for the athletes themselves. Just like there are medals handed out during the Games, there are winners and losers in advertising. It’s a huge stage for marketers. Companies pay as much as $100 […]

NEW YORK (AP) — The pressure to win during the 2014 Sochi Olympics is nearly as intense for marketers as it is for the athletes themselves.

Just like there are medals handed out during the Games, there are winners and losers in advertising.

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Advertising Olympics TV