The National Rifle Association will spend $2 million to push back on President Joe Biden’s gun control campaign and his nominee to lead the Bureau of Alcohol, Tobacco, Firearms and Explosives.
The pro-gun rights organization specifically said it intends to spend more than $400,000 in media advertisement campaigns in West Virginia, Maine, and Montana as a single vote could be enough to prevent any anti-gun bills from clearing the Senate, according to the Washington Post.
One ad in West Virginia specifically names Democratic Sen. Joe Manchin, encouraging voters to “tell Joe Manchin to reject President Biden’s extreme gun-control agenda.”
Similar ads target Republican Patrick J. Toomey of Pennsylvania and Maine Sens. Susan Collins and Angus King.
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The four senators are often considered swing votes in the chamber as they often support both Democratic and Republican bills.
The ads also name “radical gun-control activist” David Chipman, Biden’s nominee to lead the ATF.
The targeted television ads are not the only media effort the NRA will conduct, as NRA spokesman Andrew Arulanandam revealed his organization is looking to spend an additional $600,000 in directed online media advertisements in a handful of states.
The campaigns will be held in Arizona, North Carolina, Florida, and Pennsylvania, as well as West Virginia, Maine, and Montana.
Another mail campaign, roughly $500,000, will be conducted in Utah, Alaska, Wisconsin, Ohio, and Indiana.
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Additionally, Arulanandam says that “outreach will be done through targeted text messages and 16 in-person and multiple digital town hall events.”
“Our efforts will eclipse $2 million opposing Joe Biden’s gun-control agenda and the nomination of radical gun control lobbyist David Chipman to head ATF,” he added.
The extensive media campaign comes as the NRA faces a legal effort to combat allegations of misuse of company funds. New York Attorney General Letitia James filed a lawsuit last year attempting to dissolve the NRA amid the allegations.
