Warschawski screams for ice cream.
Well, it?ll get other people to scream for it, anyway.
The full-service public relations, marketing and branding firm was recently chosen as agency of record for Marble Slab Franchise Management LLC and Maggie Moo?s Franchise Management LLC.
“We are really excited,” Warschawski President Amy Christopher said. “We?ve wanted to work with Maggie Moo?s for a number of years. I think they are a really cool brand. And given the company landscape within the ice cream market, I think our company can be helpful.”
Warschawski will be responsible for handling all public relations activities for both Marble Slab and Maggie Moo?s on a national level, including strategic planning, marketing, community relations and media relations.
“Given our agency?s expertise in the art and science of branding, it?s a great advantage that we can provide to Maggie Moo?s,” Christopher said. “It says a lot about the track record of our success, and about what we can do for clients, that companies of this caliber are coming to us to do work for them.”
Both franchises were recently purchased by NexCen Brands Inc., which Warschawski does work for, with the Athlete?s Foot brand.
“We have been extremely impressed with the strategic counsel and branding expertise that we have received from Warschawski for the Athlete?s Foot brand,” said Robert W. D?Loren, president and chief executive officer of NexCen Brands Inc. “Both Marble Slab and Maggie Moo?s are well-respected brands, and having world-class partners such as Warschawski on board enables us to achieve even greater brand strength in the quick service restaurant category and beyond.”
Most recently, Warschawski completed a launch for Maggie Moo?s Zoomers, the first low-fat, lactose-free line of smoothies, and secured feature coverage on Forbes.com and CNBC. The next item on the list is cakes.
“We want to position Maggie Moo?s as the place for cakes for all occasions, across the country,” Christopher said.
Warschawski
1501 Sulgrave Ave., Suite 350, Baltimore
410-367-2700; warschawski.com
