People from across the country are attempting to capitalize on President Trump’s cryptic word, “covfefe,” and slap the term on pet clothing, mugs and toys.
Since Trump’s late-night May 31 tweet featuring the word, the U.S. Patent and Trademark Office has received 32 requests from people from New York to California wanting to trademark the word “covfefe.”
Twenty-five people want to register just the word, but others are attempting to stake claim on different uses, including “Covfefe Cup,” “Covfefe Nation,” “Covfefe Coffee,” “Covfefe Carry on Vigilantly Fighting Evil for Ever” and “#Covfefe.”
Among those who have applied to register trademarks are a California toy company that wants to use the word for toys and games, and the Seattle Biscuit Company, which wants to trademark the word and use it for sandwiches.
The Seattle Biscuit Company included a photo of its specials board with its application to the Patent and Trademark Office, which includes the $10 “Covfefe” sandwich.
A New York man is seeking to use the term “Covfefe Nation” on clothing for men, women, children and pets, as well as toys.
And a Mississippi man wants to trademark “Covfefe” as an acronym, “Carry on Vigilantly Fighting Evil For Ever.” The man filed the application the day after Trump’s cryptic tweet and hopes to use the term on clothes, mugs, bumper stickers and other merchandise.
The frenzy surrounding “covfefe” began around midnight on May 31, when the president sent a tweet stating, “Despite the constant negative press covfefe.”
He never followed up on the message, and it was later deleted.
Hours later, Trump posted another tweet saying, “Who can figure out the true meaning of ‘covfefe’??? Enjoy.”
The White House never explained what the president meant, but since then, some, like those applying for trademarks, have attempted to put their own spin on the president’s goof.
Earlier this week, Rep. Mike Quigley, D-Ill., introduced the “Communications Over Various Feeds Electronically For Engagement,” (COVFEFE) Act, which would amend the Presidential Records Act so presidential tweets and other social media interactions are preserved.
