A North Carolina ad agency created an unusual campaign urging vaccinations last weekend, hiring a driver to travel in a fake funeral home truck discouraging inoculation.
BooneOakley designed and drove a Wilmore Funeral Home truck on Sunday with the words “Don’t get vaccinated” on both sides, but upon visiting the website for the fake company, people were told to “get vaccinated now.” David Oakley, the agency’s director, argued the unconventional ad campaign could prove effective.
“I just feel like conventional advertising is not working,” the agency said. “Like, just regular messages that say ‘Get the Shot’ or ‘Go Get Vaccinated’ … they just kind of blend in with everything else. … We wanted to do something that saw it from a different perspective and kind of shocks people into thinking, ‘Holy moly, man.'”
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BooneOakley revealed on social media it was the creator of the truck, which was driven around Bank of America Stadium in Charlotte during Sunday’s Carolina Panthers game, which links to an urgent care center in Charlotte, two days after the truck’s venture.
It was us. Get vaccinated. pic.twitter.com/WFQ1h6sLwn
— BooneOakley (@booneoakley) September 21, 2021
The state has made headlines for some companies’ efforts to comply with President Joe Biden’s Sept. 9 announcement that all businesses with over 100 employees would need to require their employees to get vaccinated or get tested for COVID-19 every week. On Wednesday, Novant Health, a North Carolina-based healthcare system, announced it will suspend 375 employees for their noncompliance with the company’s vaccine mandate.
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North Carolina has 6,288 new reported COVID-19 cases, with 3,400 residents hospitalized due to the virus as of Wednesday. Approximately 68% of the state’s population has received the first doses of the COVID-19 vaccine, with roughly 63% fully vaccinated, according to the state’s Department of Health and Human Services.
Representatives for BooneOakley did not immediately respond to the Washington Examiner’s request for comment.
