Meghan, the Duchess of Sussex, will host a podcast exploring stereotypes used to generalize women and hold them back.
Slated to air this summer on Spotify, Archetypes will feature Meghan sitting down with female experts and historians to dissect how generalizations about gender came to be.
“Where do these stereotypes come from? And how do they keep showing up and defining our lives?” Meghan pondered in a promo for the podcast. “I’ll have conversations with women who know all too well how these typecasts shape our narratives. And I’ll talk to historians to understand how we even got here in the first place.”
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The podcast will “dissect, explore and subvert the labels that try to hold women back,” Meghan said in a promo.
“This is how we talk about women: the words that raise our girls and how the media reflects women back to us.”
Introducing Archetypes, a new podcast from Archewell Audio hosted by Meghan, The Duchess of Sussex.
Join us for a thorough investigation into the labels that try to hold women back. Coming this summer. Listen to the teaser now, only on Spotify. ?✨ https://t.co/qJ5b0dm5iR
— Spotify Podcasts ? (@spotifypodcasts) March 24, 2022
The partnership marks a stark reversal from the royal couple berating Spotify last year for allegedly allowing misinformation to permeate its platform. In January, a spokesperson for Archewell Audio signaled support for Neil Young’s brief boycott of the platform for sponsoring podcast guru Joe Rogan.
“Hundreds of millions of people are affected by the serious harms of rampant mis- and disinformation every day. Last April, our co-founders began expressing concerns to our partners at Spotify about the all-too-real consequences of Covid-19 misinformation on its platform,” an Archewell spokesperson said, according to the Guardian.
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Archewell Audio inked a deal with Spotify a year and a half ago, following the Duke and Duchess of Sussex’s breakaway from the royal family. In December 2020, Meghan and husband Prince Harry released a 30-minute holiday special, sharing inspirational stories from liberal guests that included Stacey Abrams, James Corden, and Tyler Perry.
Archetypes is the first podcast series produced by Archewell Audio, which the couple owns, to procure a multiyear partnership with Spotify.
