The Trump administration on Thursday unveiled its first round of anti-drug TV ads, a key plank in the president’s efforts to combat America’s spiraling opioids crisis. They make for grisly viewing. Each of the four 30-second spots depict opiods abusers deliberately injuring themselves in order to regain access to the pain meds they crave: a boy hits himself with a hammer, a man slams his hand in a door, a woman deliberately crashes her car. They’re true stories. They’re hard to watch.

This is in keeping with Trump’s support for what you could call the “scared straight” school of drug policy: “That’s the least expensive thing we can do, where you scare them from ending up like the people in the commercials,” he said at an opioids event in March. “We’ll make them very, very bad commercials. We’ll make them pretty unsavory situations.”