Project Isuga, an Arlington-based business founded by Coetzee, promotes a cause by the same method Tom’s Shoes has made famous via those Visa commercials: If you buy one thing from us, we’ll give one thing to someone in need. Who does Project Isuga support?

Project Isuga is a company that solely exists to improve the lives of a group of AIDS orphans in South Africa. The way we do this is by selling scarves, and for every scarf that we sell we donate a school lunch to a child in South Africa.

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