Bernie Sanders’ presidential campaign, which has tried to mimic President Obama’s 2008 campaign for its anti-establishment, progressive feel, even hired Obama’s former video guy to try to capture that “hope and change” vibe.
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The Vermont senator snagged Obama’s official videographer, Arun Chaudhary, to capture life on the campaign trail and shoot Sanders in a way that approximates the way the president was seen by supporters eight years ago.
Although Chaudhary is trying to woo a similar group of voters, he has changed how he portrays his new employer.
“We have actually adjusted the aesthetics of our photography and videography, I think to the current situation,” Chaudhary told BBC News.
While he commended Apple’s iPhone for taking quality photos, he said his team is focused on documenting moments of imperfection.
“We use a lot of lens flare. They have a very gritty feel to them, sometimes they’re even a little out of focus and that, I think, is just to make them stand out against what is just a plethora of media that looks the same online,” he added.
Chaudhary said younger voters have flocked to Sanders over front-running Democratic candidate Hillary Clinton because they are “sick of politics as usual.”
