Convention association turns plans into action

The Baltimore Area Convention and Visitors Association is kicking up its campaign to bring visitors to Charm City. After having held sales events in Washington, D.C., and New York City, the association will travel to Virginia, Chicago and Philadelphia on similar ventures by the end of the month. Two new advertisements have also been created to spark interest in Baltimore. These are running in 10 different trade publications, as well as sporadic use of previous pitches. The first focus on visitor?s “two feet,” and the ease of doing business in Baltimore and the city?s walkability. The second is a collaborative effort between BACVA and four hotel partners targeting pharmaceutical meeting planners.

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